Advanced Journey-Based Nudges

Quick Overview

Journey-Based Nudges now support more precise and flexible targeting for communications triggered across customer journeys. Teams can now use richer journey context, customer attributes, and flexible inclusion and exclusion logic to reach the right users at the right moment. The result is more precise, relevant, and timely nudges across every stage of a customer journey.

What does it solve

Advanced Journey-Based Nudges remove limitations of a narrow set of filtering by combining real-time journey signals with customer attributes and flexible logic, enabling teams to design highly accurate and context-aware nudges that scale with complex journeys.

Key Features

• Flexible Filtering Logic: Build rules using both inclusion and exclusion conditions instead of exclusion-only targeting
• Expanded Journey Context: Go beyond basic journey steps to include timing, status, and journey stage for more precise targeting
• Customer Attribute Filters: Use customer and account attributes alongside journey data for sharper targeting
  

What you’ll love

• Sharper Targeting: Deliver nudges only to customers who truly meet journey conditions
• Richer Personalisation: Messages reflect real-time journey and customer context, not stale attributes
• Reduced Noise: Exclude completed or irrelevant users automatically
• Scalable Foundation: Built to support more advanced journey intelligence in future releases

Use Cases

• Nudge users a few days before a journey expiry or deadline
• Target EMI journey users based on specific plan or ROI criteria
• Exclude customers who have already completed a journey step
• Personalise messages using journey-specific values like plan, product, or credit limit
• Run differentiated nudges for users at different journey stages