Hyperface Unveils AI Labs: Purpose-Built AI for the Credit Card Ecosystem
Mumbai, India, July 24, 2025 — Hyperface, Asia’s First Credit Cards as a Service (CCaaS) platform, today announced the launch of Hyperface AI Labs— a domain-focused innovation unit dedicated to building AI-native capabilities for the credit card ecosystem.
Unveiled at Engage NXT, Hyperface’s invite-only forum, AI Labs addresses a critical gap in the market: general-purpose AI often falls short on the precision, compliance-readiness, and contextual intelligence required in financial services. Hyperface AI Labs closes that gap by building domain-specific models, infrastructure, and tooling—designed from the ground up for credit.
The initiative marks a shift from one-size-fits-all AI to solutions built for the complexities of credit—from decoding customer behavior to powering compliant automation.
“As banking and credit rapidly evolve, general-purpose AI simply won’t cut it,” said Ramanathan RV, Co-Founder & CEO, Hyperface. “The industry needs AI that doesn’t just process data — it needs AI that understands the why behind every transaction, every customer behavior, and every decision. That’s the vision for Hyperface AI Labs — pairing deep credit expertise with advanced AI to solve hard, real-world problems across the credit card lifecycle.”
Key AI Solutions
Hyperface AI Labs is already piloting a suite of intelligent tools to reshape how banks interact with data and customers, with many more initiatives in development.
HyperQuery — A natural language interface for instant data insights, eliminating the need for SQL queries and enabling real-time visualizations for business teams.
HyperAgent — An AI-powered voice assistant delivering always-on customer support with contextual understanding across onboarding, card servicing, and rewards.
Every solution is built on core principles of domain intelligence, architectural flexibility, and embedded compliance — ensuring they are auditable and ready for bank-grade deployment.
A Co-Creation Model for Industry-Ready AI
Hyperface AI Labs is designed as a collaborative platform, working hand-in-hand with banks to build, test, and operationalize AI modules tailored to their unique credit programs — without upfront infrastructure or complex data pipelines.
“We’re not just launching AI tools; we’re inviting our partners to shape the future with us,” said Ramanathan. “AI Labs is where ideas become production-grade, compliant solutions that can transform the industry.”
About Hyperface
As Asia’s first Credit Cards as a Service (CCaaS) platform, Hyperface provides banks with the technology to launch, manage and scale their own credit card programs with unmatched scale and flexibility. From program design and development to risk management and compliance, Hyperface empowers banks to deliver exceptional, digital-first card experiences that resonate with modern consumers.
Media Contact:
To know more about Hyperface AI Labs, contact:
Manokamana Chawla
Director – Marketing
manokamana.chawla@hyperface.co
8104725896