Central Exclusion Engine — One Source of Truth for All Exclusions

Quick Overview

A unified engine to centrally manage all customer exclusion lists across various offer categories. Eliminate duplicate uploads, fragmented rules, and risky mismatches. Secure, PII-safe, and fully controlled by banks.

What does it solve

Banks typically maintain exclusions like fraud-flagged customers, VIPs, blocked accounts, or regulatory do-not-contact lists.
These are often scattered across multiple systems, each owned by different teams, leading to misalignment and compliance risk.

The Central Exclusion Engine consolidates everything into one repository and ensures that every single customer outreach automatically respects the correct exclusion logic.

What you’ll love

• One Central Source of Truth: No conflicting or outdated lists.
• Zero Missed Filters: Every downstream system pulls exclusions from the same engine.
• Faster Compliance Reviews: Full audit visibility for every change.
• Reduced Operational Overhead: No repeated reconciliations across teams.

Use-Cases:

• Campaign Hygiene
  Automatically exclude sensitive groups like dormant, deceased, or blacklisted customers from all campaigns.
• VIP Experience Management
  Ensure high-value customers don’t receive generic offers or mass-market nudges.
• Regulatory Compliance
  Prevent communications from going to Do-Not-Contact or restricted lists, reducing compliance risk.

Key Features

• Unified Repository: One place for all exclusion lists across systems.
• Flexible Inputs: Upload manually or automate via SFTP ingestion.
• Multi-Identifier Support: Phone number, email, SCN, account number.
• Tag-Based Mapping: Attach lists to specific scopes—e.g., Offers-CVP, Nudge-Promo.
• Audit Trails: Every change logged for compliance reviews.
  

How does it work?

1. Create a list and define identifier type + applicable scopes.
2. Upload data or set up scheduled ingestion.
3. Offer, Nudge, and Journey systems consume the API to filter excluded customers automatically.