Custom Spend Attributes — Build Your Own Transaction Logic

Quick Overview

Banks can now create their own custom spend attributes and use them across any eligibility or reward rule. This removes engineering dependence and enables more contextual, business-aligned campaign logic.

What does it solve

Card, payments, and merchant teams frequently rely on behavioural attributes that fall outside the standard transaction schema, making them difficult to use in offers or targeting. Previously, introducing new attributes required schema changes, engineering bandwidth, and data pipeline updates, slowing GTM by weeks.

With Custom Spend Attributes, banks can instantly extend their transaction model, map data from ingestion pipelines, and use these fields to design targeted offers.

This ensures zero engineering dependency so teams can deploy campaigns quickly and independently.

What you’ll love

• Unlimited Flexibility: Build logic using the attributes that matter to your business.
• Zero Engineering Dependency: Product teams control everything from the dashboard.
• Unified Transaction Model: Custom fields flow seamlessly into every Hyperface system.
• Faster GTM: Launch sophisticated logic-driven campaigns in minutes.
• Richer Personalization: Enable micro-segmentation based on real-world behaviour.

Some Use-Cases

• Special offers for airport rides or long-distance cab trips.
• Rewards for premium food delivery orders.
• Benefits triggered when a spend is converted into EMI.
• Targeting high-value customers based on premium merchant categories.
• Combined rewards for wallet and UPI payments.
• Retail campaigns grouped by custom spend categories.
• Personalised nudges based on customer spending behaviour.

Key Features

• Configurable Transaction Schema: Add custom fields (string, number, boolean) on demand.
• Flexible Mapping: Map fields from raw feed → Hyperface standard transaction → custom variables.
• Rule Builder Support: Use custom attributes in eligibility, reward rules, caps, and logic.
• Multi-system Availability: Same variables accessible across Offers, Nudges, Journeys, and Analytics.
• Validation & Governance: Field type checks, naming conventions, and audit trails.
• Backfill Support: Ingest historical values to ensure accurate benefits computation.
  

How does it work?

1. Create a new custom variable from the dashboard.
2. Map incoming fields from the bank’s feed.
3. Use the variable directly in rule builders across campaigns.
4. (Optional) Backfill historical values for reward accuracy.