Intelligent Time-based Targeting — Build Offers in Minutes

Quick Overview

Smart Engage now lets you create perfectly timed campaigns in minutes. Set up offers like First Friday happy hours, weekend brunch specials, or payday boosts with ease.
The new layer-based builder removes time-logic complexity entirely. Just stack days, weeks, months, and time ranges to compose precisely timed offers. No coding. No complexity. Just visual click-and-compose intelligence.

What does it solve

Traditional time-based logic required manual configuration, multiple static offers, or coding-heavy rules, making sophisticated campaigns difficult to execute and maintain.
Marketing teams often struggled with:

• Recurring patterns (e.g., first/third Friday)
• Multi-hour windows
• Seasonal ranges
• Combined day + time + month logic
  

The new engine makes all of this intuitive and visual.

What you’ll love

• Drive Revenue: Boost off-peak traffic 20–30% and reduce promo waste by 40–60%.
  
• Massive Time Savings: Build in minutes instead of hours; one dynamic offer replaces dozens of static ones.
• Marketing Autonomy: Create flash sales, recurring events, or targeted activations instantly.
• Proven Performance: Higher redemption rates and reduced operational burden.
• Enterprise-Grade Intelligence: Deliver sophisticated, precisely timed promotions with zero engineering effort.
  

Use-Cases:

Restaurants & QSR

• Happy Hour or late-night promotions to boost slow periods.
• Weekend brunch or meal combos targeted to peak dining windows.

Retail & E-commerce

• Payday or month-start campaigns.
• Seasonal sales that run only on selected dates or weekends.

Entertainment & Experiences

• Special pricing for weekday matinees or evening events.
• Recurring “First Friday” or “Thursday specials” to build footfall.

Fitness & Wellness

• Off-peak membership or class discounts to increase utilisation.
• Weekend class boosts to drive higher attendance.

Key Features

• Layer-Based Time Composition: Stack visual layers—Month/Date Range, Week of Month, Day of Week, Time Range.
• Unlimited Nesting: Groups within groups, with independent AND/OR logic.
• Mixed Logic Support: Combine timestamps with traditional attributes (MCC, TID, value).
• Visual Intelligence: Color-coded layers, instant previews, and one-click operator switching.
• Prebuilt Examples: Build Happy Hour in 30 seconds, First Friday in 45 seconds, Payday Specials in 2 minutes.
  

How does it work?

1. Open the Time Eligibility Builder in Smart Offers.
2. Add layers—choose time ranges, days, weeks, or months.
3. Combine them visually until the offer matches your exact pattern.
4. Launch with one click.