User Base Estimation for Nudges: Know Your Exact Campaign Reach Before Launch

Quick Overview

Bank teams can now plan campaigns with complete clarity on  audience size before scheduling any campaign. The system provides a clear breakdown of eligible users, exclusions, and final delivery count of campaigns nudges— removing guesswork before go-live.

What Does It Solve

Earlier, teams had no visibility into how many customers would actually receive a nudge until after downstream processing. This meant campaigns could unintentionally go to too many or too few users. User Base Estimation introduces pre-schedule visibility, helping catch errors early and plan campaigns with precision.

What You’ll Love

• No more blind campaign launches
• Immediate visibility into real reach
• Clear understanding of how filters impact audience size
• Faster validation before approvals
• Stronger compliance and operational confidence

Use Cases

• Validate large file uploads before scheduling
• Catch incorrect filters reducing audience to zero
• Assess DNC and deduplication impact instantly
• Provide approvers real reach visibility before approval
• Fine-tune targeting to hit specific audience sizes

Key Features

• “Estimate User Base” CTA within creation and review flows
• Asynchronous computation for large datasets
• Waterfall breakdown view: Eligible → Exclusions → Final Base
• Duplicate and DNC visibility (removed/overridden)
• Timestamped results with refresh option
• Available to both makers and approvers