A/B Testing for Journeys

Quick Overview

Introducing A/B Testing across customer journey flows  for data-backed UX decisions, faster learning cycles, and better customer conversion outcomes.

What does it solve

With A/B testing, issuers can now test entire customer journeys and flow-level variants for continuous optimization based on structured experimentation. 

Think sequence flow, document upload timing, UI content density, friction elements, and more.

Key Features

• Pre-defined A/B Configs: Create and manage experiments directly from the dashboard.
• Config-level Segmentation: Define percentage splits for variant allocation.
• Analytics Dashboard: Track funnel metrics, conversion rates, and performance across all variants.
• Future-Ready Architecture: For  dynamic, real-time variant assignment in upcoming releases.

What you’ll love

• Enables data-driven iteration on complete customer flows
• Reduces guesswork by comparing variants under identical test conditions
• Zero  dependency post initial configuration 

Example

• Variant A: Multi-step flow with context & education
• Variant B: Ultra-fast minimal flow

Identify which experience drives higher conversion and CSAT.