Communication Analytics Dashboard

Quick Overview 

Introducing our comprehensive Communication Analytics Dashboard that provides granular insights across SMS, Email, Push, and In-App channels. With visibility into delivery, engagement, and failures, banks can now measure and optimize nudge performance end-to-end. 

What does it solve?

Effective customer engagement requires deep understanding of message performance across different channels and timing scenarios. Our Communication Analytics Dashboard eliminates guesswork by providing actionable insights that help bank teams increase engagement rates while significantly reducing campaign costs through intelligent optimization and channel selection.

Key Features

• Cross-Channel Analytics: Unified view of performance across SMS, email, push notifications, and in-app messages
• Granular Delivery Insights: Track delivery rates, bounce patterns, and carrier-specific performance metrics
• Engagement Heat Maps: Visualize optimal sending times and customer responsiveness patterns
• A/B Testing Integration: Compare message variants with statistical rigour
• ROI Measurement Tools: Calculate campaign profitability with detailed cost-per-engagement metrics
• Failure Analysis Engine: Identify and categorize delivery failures with automated remediation suggestions
• Real-Time Optimization: Dynamic channel routing based on individual customer preferences and response history

Benefits You’ll Love

• End-to-End Visibility – See exactly what’s working (and what’s not)
• Smarter Optimization – Send the right message at the right time on the right channel
• Improved ROI – Focus resources on campaigns and channels that convert best
  

Use Cases

• Campaign Effectiveness – Track nudges across channels to identify high performers
• Channel Optimization – Learn the best timing and medium for higher conversions
• Conversion Boosting – Double down on high-converting messages, prune weaker ones
• Continuous Improvement – Refine customer journeys with data-driven insights
  

How It Works

1. Trigger Sent – Communication (e.g., card activation nudge) is delivered across channels
2. Data Capture – System tracks delivery, engagement, and failure outcomes in real-time
3. Dashboard View – Campaign managers access channel-wise breakdowns
4. Optimization – Insights guide campaign tweaks for better performance

Use Cases in Action:

• Improve Campaign Effectiveness: Banks can track and compare nudges sent via Email, SMS, and RCS to identify top-performing messages. Users receive more relevant and timely communications, increasing engagement.
• Optimize Channel and Timing: Banks gain insights into the best channels and times to send messages for higher conversions. Users benefit from receiving communications when they are most likely to respond positively.
• Boost Conversion Rates: Nudge Analytics highlights high-converting nudges, enabling banks to focus resources on winning campaigns. Users enjoy personalized, timely nudges that guide them smoothly through their customer journey.
• Continuous Journey Improvement: Banks can minimize underperforming messages and optimize communication strategies at the journey level. Users experience fewer irrelevant messages and a more seamless, satisfying interaction with the bank.