YES Bank Forges Strategic Partnership with Hyperface to Redefine Credit Cards with Cutting-Edge Technology

Mumbai, September 10, 2025: YES BANK, India’s sixth-largest private sector bank, has announced a strategic partnership with Hyperface, Asia’s first Credit Cards as a Service (CCaaS) platform. In a move set to benefit its expansive credit card customer base, YES Bank will leverage Hyperface’s advanced technology solutions to deliver next-gen experiences to its existing and new customers.

YES BANK’s partnership with Hyperface strengthens its ability to deliver digital-first, hyper-personalized credit card experiences at scale and at speed, sharply focused on elevating customer engagement at every stage. Backed by Hyperface’s Modern Credit Card Stack and Hyper-Personalization Suite, YES Bank will deploy dynamic capabilities such as portfolio automation, end-to-end customer lifecycle management and seamless co-brand partner integration. The collaboration supports its broader strategy to lead with innovation and deepen value for both its customers and co-brand partners.

Anil Singh, Country Head Credit Cards & Merchant Acquiring, expressed that the collaboration would leverage Hyperface’s cutting edge technology to enhance Banks’ customer engagement to a more seamless, secure and user-friendly experience. Besides, Hyperface expertise in the space of Credit Card portfolio management services will enable the bank in creating dynamic product offers on the fly, thus resulting in better spend and
revenue outcomes.

Ramanathan RV, Co-Founder and CEO of Hyperface, added: “Partnering with YES BANK marks an exciting phase in our journey to power modern credit card portfolios at scale. It underscores the strength of our tech stack and regulatory frameworks – designed to deliver scalable, compliant, and deeply embedded digital solutions that resonate with modern consumers. We’re excited to collaborate with YES BANK to deliver digital-first, customer-centric experiences and help shape the next chapter of credit card engagement in India.”

About YES BANK
YES BANK, a full-service commercial bank headquartered in Mumbai, offers a wide array of products, services, and digital solutions, catering to retail, MSME, and corporate clients. The Bank operates its Brokerage business through YES SECURITIES, a wholly owned subsidiary of the Bank. The Bank has a pan-India presence, including an International Banking Unit (IBU) at GIFT City, and a Representative Office in Abu Dhabi. For more information, please visit the Bank’s website at http://www.yesbank.in/

About Hyperface
As Asia’s first Credit Cards as a Service (CaaS) platform, Hyperface is reimagining the very foundation of credit card technology, empowering banks to build digital-first credit programs with unmatched speed and flexibility. From program design and development to risk management and compliance, Hyperface empowers banks with 360° credit card solutions, designed to elevate customer experiences and drive real business impact. For more information, please visit http://www.hyperface.co/