Hyperlocal Journey Targeting: Deliver Personalised Experiences by Location

Quick Overview

Hyperface now enables hyperlocal journey experiences, allowing issuers to target customers based on their city or location. Deliver tailored offers, content, and incentives with built-in verification and control. Drive highly personalised engagement while maintaining scalability.

What does it solve

Traditional journey targeting is often broad and fails to account for regional nuances. Running location-specific campaigns required separate configurations, fragmented operations, and manual coordination.

Hyperlocal Journeys unify this by enabling location-aware targeting within a single scalable framework, while ensuring secure access and controlled distribution of benefits.

What banks will love

• Location-aware personalisation at scale
• Simplified operations with single batch multi-city execution
• Seamless handling of inventory, expiry, and availability
• Flexible framework across vouchers, offers, and experiences

Use cases

• Deliver city-specific vouchers to customers based on location
• Run localised/multi-city campaigns with a single unified setup
• Control voucher inventory across regions efficiently

Key features

• City-level targeting via allocation files
• Dynamic experience mapping by location
• Support for static and unique voucher codes
• Inventory-aware distribution system
• Built-in expiry and depletion handling