Multi-Outcome Gamified Offers: A Different Reward at Every Level

Quick Overview

Gamified Offers can now support a distinct reward type at each achievement level. Banks can combine vouchers, cashback, reward points, and partner points within a single progressive campaign — creating richer customer journeys where rewards become more valuable and relevant as customers advance. This gives banks far greater creative flexibility in how they design spend-based engagement programmes.

What Does It Solve

Gamified Offers previously relied on a common reward construct across all levels, limiting how creatively banks could design progressive journeys. With multi-outcome support, each level now has its own reward type and configuration. Banks can start with an instant cashback reward, offer a voucher at the next level, and unlock premium partner points at the final milestone — all within one campaign, without setting up disconnected offers.

What You’ll Love

Build more engaging campaigns with meaningful, differentiated rewards at every stage

Use smaller early rewards to drive initial participation and premium rewards to encourage completion

Match each reward type to the value and difficulty of the corresponding level

Create differentiated customer experiences within a single, unified campaign

Reduce setup overhead by managing all levels in one offer rather than multiple

Use Cases

Level 1: Complete the first transaction and earn reward points 

Level 2: Spend ₹10,000 and receive a voucher 

Level 3: Spend ₹25,000 and unlock cashback

• Reward customers with points for early levels and a premium partner reward for completing the final milestone
• Progressive spend campaigns that escalate in ambition and reward value across levels

Key Features

• Independent outcome configuration for every gamified level
• Support for Voucher, Cashback, Reward Points, and Partner Points across levels
• Flexible progression based on spend, transaction count, or balance-based milestones

Two configurable reward strategies:

• All Achieved Rewards: Customers receive the reward for every level they complete
• Highest Achieved Reward Only: Customers receive only the reward tied to their highest completed level

How It Works

• The bank creates a Gamified Offer and defines its achievement levels
• A reward outcome type and its corresponding configuration are selected for every level
• The bank chooses whether customers receive All Achieved Rewards or Highest Achieved Reward Only
• Smart Benefits continuously evaluates customer progress and marks completed levels
• Applicable rewards are calculated and fulfilled according to the selected reward strategy
• Customers can view their progress, completed levels, and unlocked rewards through the configured customer experience